The voice search revolution is one that we have entered already and according to quantitative data collected, today, 41% of the adults and 55% of the teens use voice search daily. Voice search has grown 35 times since 2008 according to the worldwide google trends.
OPTIMIZING FOR VOICE SEARCH IN SEARCH MARKETING
Voice search optimization is already important for a variety of large and small businesses but despite that both multi-national corporations and local businesses are looking to optimize for local SEO making changes to their information and existing content for better suited voice search results. 5 strategic changes to aid voice search optimization have been listed as a long term approach for the optimization of voice search optimization.
Colloquialism and semantics are 2 key factors that cannot be overlooked which is why it is important to brainstorm a variety of questions and conjure results that are rooted to key words.
STRUCTURE AND CONTENT DEVELOPMENT
Mapping questions onto various stages based on customers’ requirements ensures a foundation for an advanced and effective customer journey because through this foundation, informational intent, navigational intent and transactional intent become 3 areas of focus which work well for voice search optimization.
STRUCTURED DATA OPTIMIZATION
Unlike the regular search results, voice search only generates one result for each query which is why the key to optimization is making data as relevant as possible.
CREATING CUSTOM SKILLS
Addition of customized skills to the software expands the abilities of voice search engines in terms of their public outreach making it possible for users to have back-n-forth conversations with the search engine and getting desired results.
IMPROVING SITE SPEED
Site speed is a user friendly factor because users expect quick results when searching for information on the go. As such improving the site speed results in optimization of voice searches because information is easily accessible.